Minute Maid taps into cultural pride
In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!
We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.
In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!
Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.
We celebrated the speed of Google Chrome with Lil Yachty, Busta Rhymes and McLaren F1 driver Lando Norris.
Corona trained a new generation of Mexican sportscasters to tell the story of Mexico’s final qualifying matches for the 2022 World Cup.
We launched a new campaign to stop fast fashion in its tracks.
With 120 offices and over 10,000 people operating in 96 markets.